The strangest thing, of course, is that this has worked. It’s a bold statement, one that assumes that the band is so famous that this odd logo will instantly inform everyone of exactly who’s playing. The Rolling Stones have never used any kind of font with their logo. Taking away the vibrant red makes the logo look like just any other mouth and it honestly loses a great deal of the rock ‘n roll look by doing so. It is just as important as the shape, helping to create a brand identity that can’t be copied. The deep red of the logo has, perhaps importantly, never changed. This is a logo that’s meant to stand out and be different, and the shape has been the single most important aspect over the course of nearly fifty years.
#THE ROLLING STONES LOGO FREE#
Kali, in this case, was meant to be seen as a source of energy and free expression – both things that played very heavily into the image of the band in the 1970s. The shape was designed by British graphic designer John Pasche as something of a tribute to the goddess Kali. The Big Red Mouth, as it’s affectionately known, isn’t actually Jagger’s mouth. Most surprisingly, there’s not a font involved – if you see the Rollin Stones logo, you’re meant to understand that you’re looking at the Stones even without any other information. It’s a color that you wouldn’t necessarily expect to see on a logo for a band, but it works all the better for that fact. The deep red color plays a number of different roles, suggesting power, virility, and youth. The color definitely plays a role in the usefulness of the logo. It stands out no matter where it’s located, which helps to move a great deal of merchandise. Those lips and tongue evoke a style that’s unlike any other, one that’s tied as deeply to a spirit of youth and rebellion as it is to the famous mouth of Mick Jagger. It’s not a logo that you’re going to see anywhere, for one – and it’s one that is incredibly focused on the band. The lips and tongue of the Rolling Stones logo are about as iconic as anything in the music industry. A deep look at this iconic logo, then, is certainly in order. While the Rolling Stones logo is only a very small part of the band’s success, it is interesting to see what the logo says about the band. A huge reason for the band’s success has been how well the band markets itself. The Stones have been around for more than fifty years, continually making and performing music that holds up surprisingly well no matter when it was recorded. To be fair, though, most bands aren’t The Rolling Stones. There aren’t an awful lot of bands out there who have their own logo.
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